The hotel is overall nice, but it is absolutely not a 5-star luxury resort that gives you serenity, as they proclaim.
On the positive side: The rooms are nice and bright. We booked a room with no sea-view, but was very pleasantly surprised to see that we had a room at the corner of the hotel with the balcony stretching around and giving amazing seaview. Felt almost like an upgrade of the room. The location is also really nice. Not in the most busy and touristy part of town, but within walkingdistance to everything.
The poolarea and beach is also really nice, but here is also the absolute worst thing about the hotel - the music blasting everyday from huge speakers all over the area. I've never experienced anything like it. We are not talking a bit too loud so it's annoying, we're talking absurd sound levels that makes your ears hurt and make it impossible to stay there in the afternoons. I've been to festivals with lower music. The male bar staff who controls the music seems more like they want to have their own party than create a nice atmosphere and they are in no way interested in turning it down. So despite all the positive things, this make it seem more like a tacky beach-club in Sunny Beach than a luxury resort. And speaking as a soundprofessional - exposing yourself to music this loud for longer periods is definitely damaging to your ears.
Breakfast is mediocre but the coffee is really good and made by order by a barista.